The top 5 K-beauty influencers you need to be following

At Oh K!, we love being right on top of Korean beauty trends. As well as our own research trips to discover the latest trends and ingredients for our products, we also follow bloggers and vloggers who discuss K-beauty and love it as much as we do.

We decided to round-up our pick of the best K-beauty bloggers to help guide you through the world of SoKo and the beauty gems it has to offer.


The Beauty Breakdown

Just 10 minutes spent on Morgan’s YouTube channel will provide you with endless beauty tips and tricks. A real expert in K-beauty, skincare and make up, her videos tackle everything from busting K-beauty myths to round ups of her favourite sleep masks, providing anyone and everyone with all the tools and knowledge they need to get the most out of K-beauty.




We absolutely love Beckii’s channel. Full of super energetic, fun and informative video content, she really captures the essence of K-Beauty through her lifestyle and also beauty regime. From stained glass nail art to Korean make up hauls, we learn new tips every time we tune in. 



Sunny Channel

If you fancy pushing your K-beauty boundaries and going a little more extreme, Sunny Channel is the perfect place to get some inspiration! At Oh K!, we love experimenting with K-beauty trends, but even we hadn’t tried using black highlighter before. Whilst some of the looks might be a little daring, Sunny Channel also has heaps of everyday make up looks to follow step-by-step.



Fiddy Snails

A real expert in all things skincare, Fiddy Snails helps to guide you through the crazy and complicated world of K-beauty ingredients such as donkey milk, as well as discussing sun protection, high end facial oils and natural extracts. You’ll be a K-beauty pro in no time!



Skin Full of Seoul

Cosmetics and K-beauty skincare are the stars of the show on this channel. Writing from the heart of Seoul itself, we love this blog as it gives a real insight into not just K-beauty, but also the wider world of SoKo.

Katie BensonComment