WINNERS of 'Best New Sheet Mask'


Oh K!’s Gold Dust Hydrogel Face Mask has been announced as the winner of ‘Best New Sheet Mask’ at the Pure Beauty Awards 2017.

The Korean beauty brand were also finalists for three further categories with their Bubble Mask shortlisted for Best Special Innovation, Hair Mask for Best New Hair Product and 3 Step Charcoal Mask for ‘Best New Sheet Mask.



The Pure Beauty Awards are nationally recognised awards that are voted for by readers of the Pure Beauty Magazine and the general public. Pure Beauty is the UK's leading magazine for high street beauty and fragrance retailers read by management, beauty buyers and sales consultants every month.

On Thursday 26th October, the winners of the Pure Beauty Awards 2017 were announced at a neon-glam themed ceremony hosted by radio DJ and presenter Gemma Cairney at the Savoy Hotel in London.

The awards were a complete sell-out with over 350 industry guests from premium, mass and niche beauty brands and the UK’s leading UK beauty buyers, including Amazon, Boots, Harrods, QVC, The Perfume Shop and The Fragrance Shop.

A full breakdown of all the winners will be included in the December issue of Pure Beauty magazine and can be viewed online at